Dunkin’ Donuts Considering Dropping ‘Donuts’ From Name
Due to the success of their “America Runs on Dunkin’” ad campaign, the New York-based coffee and donut chain is experimenting with dropping the “Donuts” portion of its name.
This new version of the name may allow the store to expand their menu, or it may be that some stores will switch to all coffee. CNNMoney.com says Dunkin’ Donuts is looking for ways to reinforce that it is a “beverage-led brand and coffee leader”.
They recently announced the opening of a location in Pasadena, California simply called Dunkin’. Given the rumors that Dunkin’ Donuts locations were coming to Temple and Killeen soon, do you think we’ll get a Dunkin’ instead?