Known as the pioneer of national AM radio, Rush Limbaugh is widely credited as the media pundit who reshaped the political landscape via talk radio by making complex topics uniquely understandable and entertaining. In 1988, Limbaugh and his partners founded EIB, the Excellence In Broadcasting network, launching his phenomenally successful radio broadcast into national syndication on August 1 of that year, debuting with 56 radio stations. In just a few months, an additional 100 affiliates were added, paving the way for the expansion of the Talk radio format. Incredibly remarkable in any industry, Limbaugh has remained the leading Talk radio host in the United States since the early 1990s and continues to dominate. The show, which celebrated its 30th anniversary in syndication in August 2018, is heard on more than 600 stations by millions of people each week, and is the highest-rated national radio talk show in America.