Tattoo Shop Marketing: Top 17 Tattoo Shop Marketing Ideas
As 2022 is quickly coming to a close, now is the perfect time to try some new tattoo shop marketing ideas to grow your tattoo shop. If you’ve been wondering how to get more tattoo shop business, we’ve got a ton of things you can try—and it all begins with your tattoo shop web design.
It’s important to try a variety of things when it comes to tattoo studio marketing. Why? Because every tattoo shop needs tattoo shop marketing to survive—no matter your location or how long you’ve been completing jobs for your community. Without a good flow of new tattoo shop leads, it becomes impossible to grow your tattoo shop.
But, if you create a system that attracts new customers and delivers new leads to your business like clockwork, that’s a recipe for:
- More high-paying tattoo jobs
- Increased revenue for you and your team
- A dependable way to grow your tattoo shop
We know why tattoo shops need to generate tattoo shop leads, but how can you do it affordably and efficiently? The answer is: a good tattoo shop website with good tattoo shop web design. If you’ve ever wondered how to get more tattoo shop leads, follow the steps below—and consider working with tattoo artist marketing companies to grow your tattoo shop!
1. Get More Tattoo Shop Leads Through Your Website
If you don’t yet have a tattoo shop website, one of the best things you can do for your business is to create one. A tattoo shop website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your tattoo shop
- Read about the tattoo services you provide
- Get in touch with you about tattoo jobs
- Become a quality tattoo shop lead for your business
Without a tattoo shop website and professional tattoo studio web design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Tattoo studio marketing companies can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one tattoo shop advertising idea that’s been proven time and again to generate quality tattoo shop leads and grow your tattoo shop. So, if you’ve been wondering how to get more tattoo shop leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in tattoo shop leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local tattoo shop providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with tattoo shop lead generation. Tattoo studio marketing companies can also set you up with a professional tattoo studio web design and share other tattoo shop promotion ideas for your tattoo artist marketing.
3. Always Use Local SEO In Your Tattoo Shop Marketing
Search engine optimization (SEO for tattoo artists) is still king in the tattoo shop digital marketing space, which is why SEO for tattoo artists is so popular. SEO for tattoo studios is what moves your tattoo shop to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for tattoo studios alone can generate the majority of your tattoo shop leads (but we still recommend reading the rest of these tattoo shop promotion ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with tattoo studio marketing companies and let an expert in SEO for tattoo artists get you up and running.
4. Use Facebook + Instagram for Tattoo Artist Marketing
Still wondering how to get more tattoo shop leads? Advertising on Facebook and Instagram can be a cost-effective method for tattoo studio marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal tattoo shop customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a tattoo shop in the future. If you’ve been wanting to try social media advertising for your business, this is definitely one of the tattoo shop marketing ideas worth trying.
Paired with SEO for tattoo studios and professional tattoo shop web design, this is a powerful way to grow your tattoo shop. Tattoo studio marketing companies can get you set up.
5. Content Marketing = Tattoo Shop Marketing
Creating content for your ideal customers is a great way to get more tattoo shop leads. Consider writing blog posts and articles that you can post on your tattoo shop website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Tattoo History & Evolution
- Top Tattoo Designs of 2022
- Tips For Your First Tattoo
As you write these articles, plug your tattoo shop services. Suggest that readers use a tattoo shop they can trust to do the job correctly the first time, and—if you’re affiliated with any brands for your services—talk them up!
6. Create Helpful YouTube Videos
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful videos from your tattoo shop. The videos can document your day-to-day activities, follow a job from start to finish, or provide tips and tricks for aspiring artists. These videos will build your credibility as a tattoo shop and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your tattoo shop website so they can learn more.
7. Boost Your Tattoo Shop Marketing at Trade Shows
Attending trade shows should be high on your list of tattoo shop promotion ideas. They not only provide plenty of solutions for how to get more tattoo shop leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your tattoo shop.
8. Reputation Management Affects Your Tattoo Shop
Did you know 85% of people search online to find local tattoo shops? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your tattoo shop services. Give them plenty of business cards to pass around, and even ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your tattoo shop on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more tattoo shop leads.
9. Ad Retargeting Is a Fresh Tattoo Shop Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your tattoo shop.
Retargeting is a great way to keep your tattoo shop and tattoo shop website in front of potential customers who have already shown interest by visiting your website. This is one tattoo shop advertising idea well worth trying, especially if you’re already getting good traffic to your tattoo shop website. Throw in some SEO for tattoo artists for an extra visibility boost!
10. Make Your Tattoo Shop Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your tattoo artist marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your tattoo artist marketing and tattoo shop advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating tattoo shop leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Years of expertise
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
11. Use Google’s Local Service Ads to Get More Tattoo Shop Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for tattoo shop providers, at least 7 of them will click one of those ads and turn into a tattoo shop lead.
How much more money would you make per month with 7 more jobs? For an extra boost, consider investing in tattoo shop digital marketing, then use SEO for tattoo artists and a professional tattoo shop web design to hook your potential customers.
12. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with another local business and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your tattoo shop since you’re both working to generate new tattoo shop leads.
13. Increase Referrals to Get More Tattoo Shop Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your tattoo shop, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one tattoo studio marketing and tattoo shop advertising idea you shouldn’t pass up.
14. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your tattoo shop website and social media.
15. Use LinkedIn to Attract Tattoo Shop Leads
LinkedIn is more than a great place to establish yourself as a tattoo expert and tattoo shop owner—it’s a great place to generate tattoo shop leads, too. How? Do a search for local businesses and others in your community you can connect with and talk about the tattoo services you provide.
16. Hunt for Tattoo Shop Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone to take on a new tattoo job. Take a quick scroll through the classifieds and see if anyone is looking for a tattoo shop. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for tattoo shops on Craigslist are ready to work with you now and pay for your services.
17. Don’t Pay for Tattoo Shop Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your tattoo shop, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your tattoo shop website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your tattoo shop is using tattoo shop digital marketing. Combined, SEO for tattoo studios and professional tattoo shop web design can increase your online visibility and win you more tattoo shop leads.
Sign Up With Townsquare Interactive to Maximize Your Tattoo Shop Marketing Budget
Website design isn’t the only element of an effective tattoo shop marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate tattoo shop leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for tattoo studios and reputation monitoring, can strengthen your tattoo shop marketing campaign and help you to generate more tattoo shop leads.
The team at Townsquare Interactive specializes in creating tattoo shop websites and marketing campaigns that generate tattoo shop leads for businesses across the country. All of our tattoo studio web designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your tattoo shop marketing campaign to the next level.
Click the button below to learn more about our tattoo shop marketing packages and how to grow your tattoo shop.