Discover Temple Receives State Recognition
Branding update awarded for excellence in destination marketing
TEMPLE, TX (August 21, 2020) – The City of Temple's Marketing and Communications Department's "Discover Temple" campaign was recently recognized by the Texas Association of Convention and Visitor Bureaus.
Discover Temple, the City's tourism and destination marketing organization, won second place in the "People's Choice" Idea Fair for Tourism Branding and Advertising. Awards were presented during TACVB's Virtual Annual Conference on Aug. 12.
Discover Temple is a brand refresh for Temple tourism. It markets several individual sectors of the community including lodging, downtown, restaurants and recreation. Colorful and creative marketing materials are designed to catch the eye and draw in potential visitors.
“We are actively positioning Temple as a premiere visitor destination,” said Teresa Anderson, City of Temple Destination Marketing Manager. “Development of attractive and branded print materials is part of that process.”
TACVB’s Idea Fair promotes excellence in destination marketing. Goals of the Idea Fair awards are to generate awareness of the quality work done by TACVB members as they promote their destinations to leisure and business travelers. “Judges’ Choice” winners are selected by a panel of judges comprised of tourism industry experts. A People’s Choice competition allows tourism industry peers to weigh in on their favorites as well.
“We had a record 119 entries this year,” said Jodi Willard, TACVB Idea Fair Chairman. “The winners encountered strong competition and these awards are well-deserved."
To learn more about Discover Temple, visit discovertemple.com.
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